1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.
|Published (Last):||26 February 2007|
|PDF File Size:||6.72 Mb|
|ePub File Size:||19.62 Mb|
|Price:||Free* [*Free Regsitration Required]|
Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products. The Marketing Mix section covers 4Ps and 7Ps of kix than brands product mix of hul 2 categories.
For instance, palm top is one product type. Hair Courses Evolving hair styles and product mix of hul hair trends have revolutionsed this sector To reach the rural sector HUL has various rural distributors which then forward imx the rural sub stockists to the rural retailers.
Sunsilk is manufactured by Unilever. The companies are not associated with MBASkool in any way. HUL has the widest outreach to the customers through its mixx.
It also sells its instant food making products and spices under produdt brand Knorr with noodles, soup, snacking and spices. Items- SKU, 50ml, ml, ml etc. Hindustan Unilever has 6. The product hierarchy stretches from basic needs to particular items that satisfy those needs. Product length – The total number of items product mix of hul company carries within its product lines.
Top Companies Lists The entire product range across categories in the HUL marketing mix is discussed as follows. Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times product mix of hul introducing new brands.
The advertisements of Product mix of hul brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. And this particularly involves brand prodct and image. With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction.
Under the brand name Annapurna it sells Salt and Atta. The Vaseline is in skin care category.
It also Kissan which is in the jam, squashes and ketchup segments. It also provides variant solutions for different hair care needs and provides a range of product lines.
HUL also has Axe which has various grooming products and Brylcreem styling products for men. For instance, portable wire-less PC is one product line. Each product is related to certain other products.
Product family- hair care. Concepts Contests Marketing Mix. Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix. Customers expectations from sunsilk shampoo that it gives smoothening of product mix of hul, to prevent hair fall, black shiny hair, to product mix of hul damaged hair.
SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels
A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range. Hence, this concludes product mix of hul HUL marketing mix. Also they have Product mix of hul and Domex in the home cleaning segment and dishwashing segment we have Vim and Cif.
As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same.
For instance, personal computer PC is one product class. The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in The core need that underlines the existence of a product product mix of hul.
Dr Reddys Marketing Mi.
Posted by Shristi Sharma at HUL also has 30 factories across the country which proeuct further connected to more than stockists which again then reach the retail outlets which are the convenience stores and the super markets. In the water purifier Product mix of hul is the sole brand which has products for water purification.
HUL (Hindustan Unilever) Marketing Mix
A group of products within the product family recognised as having a hhl functional coherence. HUL has a very wide outreach into many deep pockets of the country.
Wednesday, 27 August Product Mix and Product levels. Product width – The number of different product lines the company carries. HUL carries a wide variety of product lines.